• Location: Atlanta, Georgia
  • Duration: Flexible
From USD $ 18.51 View price calendar

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Explore the history of the world's most famous beverage brand at the World of Coca-Cola, the dynamic, multimedia home of Coke’s 128-year-old secret formula. Get closer than ever to the vault that holds the secret Coca-Cola recipe. See more than 1,200 rare artifacts and get a behind-the-scenes look at the bottling process. Then take a trip around the world in a thrilling 4-D movie experience before sampling more than 100 different beverages.


  • Admission to the World of Coca-Cola in downtown Atlanta
  • See art, films, exhibits and memorabilia about The Coca-Cola Company
  • See vending machines and advertising campaigns from Coke’s history of more than 125 years
  • Taste over 100 different beverages at the Freestyle machine
  • Sample more than 60 different beverages from around the world
  • Discover how Coca-Cola is bottled
  • Take a photo with the famous 7-foot Coca-Cola Polar Bear

What You Can Expect

World of Coca-Cola Admission in Atlanta

See the vault where the formula is secured.

The World of Coca-Cola is located next to the Georgia Aquarium at Pemberton Place in downtown Atlanta. The experience begins in the Lobby, featuring a Coca‑Cola folk art bottle display and a “sneak peek” video of some of the highlights of the World of Coca‑Cola experience. The Lobby is home to seven out of 75 Coca-Cola bottle sculptures that were created for the 1996 Summer Olympic Games.
The popular museum offers a variety of entertainment options and attractions. Spend the day interacting with over a dozen exhibits, like the Loft, home to almost 200 historical and international artifacts representing more than 125 years of Coca-Cola memories. There are also two theaters. In the Coca-Cola Theater, watch the 6-minute film Moments of Happiness, celebrating some of life’s most memorable moments experienced by people of different ages and cultures around the world. In the 4-D Theater, take a journey around the world In Search of the Secret Formula, a multi-sensory movie experience.
Other highlights include the Vault of the Secret Formula, where the legendary recipe is locked away; Bottle Works, a behind-the-scenes look at the Coca-Cola bottling process; Milestones of Refreshment, the story of the Coca‑Cola Company in an engaging walk through history and much more.
Thirsty? Visit the Taste It exhibit where there are over 100 different beverage choices in a single machine. Finally, don't forget to visit the Coca-Cola Store for a wide selection of gifts and souvenirs, including decorative items, apparel, accessories, one-of-a-kind art pieces and much more.
The World of Coca-Cola reviews ring true — this is an experience not to be missed for not only fans of the brand, but anyone who appreciates a true American original.

Customer Reviews

Tomislav M

5 star rating: Highly Recommended January 2018

I was honestly surprise that you can tell such interesting story out of Coca Cola. It is a simply must see in Atlanta. Everything is well organised and plenty of opportunities to drink, taste and rediscover Coca Cola.

Brian B

5 star rating: Highly Recommended August 2017

First time staying in Atlanta, GA, have been in 42 of the 50 states. Loved the visit with what spare time we had available. Coca-Cola and Aquarium where marvelous. Liked the history of Stone Mountain and will make a plan to return on my own time. Great fun and the eats where not bad either.

Catherine K

5 star rating: Highly Recommended August 2017

It is amazing how Coke can taste so different in other countries.

Melanie M M

5 star rating: Highly Recommended July 2017

Thoroughly enjoyed this tour. Multi-dimensional in nature, it demonstrated the many facets of Coca-Cola and the impact it still has over 100 years later. Appreciated being able to pace myself after the initial introduction which in turn allowed me to focus on those areas of interest to me.


5 star rating: Highly Recommended July 2017

Awesome awesome
So happy I chose that

Ruth A

5 star rating: Highly Recommended April 2017

I had a great experience at the World of Coca-Cola! I enjoyed this independent tour that teased about the secret formula behind the addictive drink and highlighted the financial and chemical history of Coca-Cola. The 4D video/movie was fun too! I also enjoyed the option for tourists to taste all products owned by Coca-Cola.

Patrick A

5 star rating: Highly Recommended January 2017

Great tour! You get to taste all the samples from other countries while you are there. I recommend you try the pine nut flavor while you are there.


5 star rating: Highly Recommended September 2016

It was great!

Betty H

5 star rating: Highly Recommended September 2016

So !much to see! Lots of fun

Alicia P

5 star rating: Highly Recommended August 2016

The Coca-Cola museum is fun for everyone! The tasting room is wonderful, especially with all the flavors from around the world. The free bottles of Coke while waiting for the tour to begin and at the end of the tour is nice too.

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