For better or worse, Korean rapper Psy's hit song "Gangnam Style" has drawn the world's attention, not only to Seoul, but to the district of Gangnam. Long before the K-pop hit rocketed to the top of the charts, Gangnam was already one of Seoul's hippest neighborhoods, serving as a spot in the southern part of the city where the young come to see and be seen.
The district’s busy COEX Mall is a good place to start. This massive convention and commercial center houses an aquarium with 600 species of marine animals, a movie theater, a video arcade, and the Kimchi Museum for those interested in learning about Korea’s most famous dish.
In contrast to all the glitz and glamour, Bongeunsa Temple is set on the slopes of Sudo Mountain just across the road from COEX. Built in 1902, the temple is well off the tourist path and is a quiet place to go and see some Buddhist works of art. The temple also offers a temple stay program, where guests can live the life of a Buddhist monk for a day, including a 4:30 wake-up call for meditation.
As much as there is to do in Gangnam during the day, the district truly comes to life at night as one of Seoul’s hottest nightlife spots. At the posh bars and clubs of Apgujeong, it’s quite common to see valets parking shiny new BMWs for young Koreans sporting designer labels. For something a little livelier, head to the bars and clubs surrounding Gangnam Station. Wherever you decide to spend your night, grab a bite to eat at one of the hip fusion eateries along Garosugil Street first.